Comprehensive Influencer Management in Odoo

End to End Influencer Collaboration Management in Odoo

Odoo App for Managing Influencer Content and Sponsorships in Odoo

All in One Influencer Management Solution for Odoo

Manage Influencers, Content, Sponsorships, and Payments Seamlessly in Odoo

The Influencer Management module for Odoo is designed to help companies seamlessly manage their collaborations with influencers and content creators across popular digital platforms like YouTube, Instagram, Facebook, and TikTok. It enables users to track influencer generated content, monitor social engagement metrics, handle financial processes such as invoicing and payments, and directly publish influencer work as blog content on the company website.

This all in one solution connects the efforts of Marketing, Operations, and Finance teams by centralizing campaign tracking, performance analysis, and cost management within Odoo.

The module supports end to end influencer coordination from capturing channel details and managing sponsorship agreements to tracking published content and analyzing engagement. Users can manage influencer channels, define collaboration terms, link content to sponsorship deals for each campaign all within a unified interface.

By combining influencer profiles, social media content, performance data, financial records, and content publishing tools, the Influencer Management module provides a complete ecosystem for running and optimizing influencer marketing campaigns.

Here is a features list based on description of the Odoo app:

• Manage All Influencer Content in One Place:
• Centralize all influencer generated content from platforms like YouTube, Instagram, TikTok, and others. You can log each video, post, or reel with details such as title, publish date, platform, views, and link.
• View all content linked to each influencer or campaign
• Filter by platform and Stay organized with a clear view of all content and deliverables

• Keep a Directory of Influencers and Their Channels:
• Build a structured database of all your influencers, with their contact info, profile pictures, social handles, pricing expectations, and niche. Add their YouTube channels, Instagram handles, or TikTok profiles with real time links.
• Easy access for future collaborations.
• Avoid duplicate communication or selection.
• See past performance history and notes for better decision making.

• Monitor Engagement and Content Performance:
• Record and track performance metrics such as views, likes, comments, shares, and even estimated revenue from influencer content. Compare content results by influencer, platform, or campaign.
• Identify your top performing influencers
• Link performance data directly to ROI analysis

• Track Sponsorship Agreements:
• Create and manage detailed records of each brand deal or collaboration with influencers. Define the scope of work, deadlines, deliverables, payment terms, and linked content.
• Match content with its respective contract
• Monitor delivery status vs agreement
• Maintain accountability and transparency with partners

• Convert Influencer Content into Blog Posts:
• Turn influencer content into automated blog entries for your company Odoo website. Embed the video or image, include captions, performance metrics, and the influencers name.
• Enrich your website with fresh, authentic content
• Improve SEO and organic traffic
• Showcase real brand collaborations to your audience

• Handle Invoices and Payments Easily:
• Generate professional invoices for influencer payments directly from the module. Record payment status, due dates, and link them to content or sponsorship deals.
• Full financial transparency and Reduce back and forth between marketing and accounts.
• Avoid delays and track all payments in one place

• Plan Content with Calendar View:
• Gain insights into the performance of your influencer partnerships using easy to understand reports. Break down results by platform, influencer, content.
• See which influencer delivers the highest engagement.
• Understand what kind of content works best
• Use data to plan future influencer marketing strategy

• Detailed Reports and Analysis:
• Use the calendar layout to plan upcoming influencer content, deadlines, publishing dates, meetings, or campaign launches.
• Visualize your entire influencer campaign timeline
• Prevent missed dates and disorganized publishing
• Coordinate team efforts around key dates

• Views and Integration:
• The Influencer Management module offers Kanban, Pivot, Graph, Calendar, and Activity views to manage both influencer content and sponsorships efficiently. Use Kanban for visual progress tracking, Pivot and Graph views for performance analysis, Calendar to schedule posts and Activity view to stay on top of tasks and deadlines all in one unified system.

• Customizable Menus:
• The Influencer Management module offers a comprehensive set of menus, including Influencer profiles, Influencer Content tracking, Sponsorship Deal management, and a Content Calendar for planning. Additional configuration options are available for defining Content Types, managing Influencer Channels, organizing Tags, and setting up Workflow Stages to streamline operations.

• Notes:
• This module is designed as an internal influencer marketing management tool with native support for YouTube API integration. It allows automatic fetching of influencer content details, such as video titles, views, likes, comments, and estimated revenue directly from YouTube channels. For other platforms like Instagram or TikTok, content and metrics can be manually recorded. The module also integrates smoothly with Odoo apps like Invoicing, Website Blog, and CRM for a complete end to end influencer management experience.

Available Menus for Influencer Content Management:

• InFluencer
• InFluencer Content
• Sponsorship Deals
• Content Calendar
• Configuration
• Content Types
• Influencer Channels
• Tags
• Stages